Our New and Reinvigorated Color Identity
Our corporate color palette is one of the most eye-catching elements of the ACR brand. Whether captured through our logo, signage, clothing, products, packaging, letters, brochures or video production, it is an important aspect of our visual identity.
This enhanced palette is mapped directly from our archetypal DNA and designed to pay homage to our brand legacy and amazing brand family. It closely mirrors our previous palette but with some minor refinements.
Our previous blue was changed to a slightly quieter navy and continues to serve as our primary color. It’s accompanied by the secondary colors of teal (also a legacy color) and green. The color combination is timeless and modern, while symbolizing experience, growth, stability, reliability and our environmental sensitivity.
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